One of the most important things I learned from running a cannabis business in Oregon is to never underestimate the power of community. Winning entrepreneurs in this space are deeply involved—attending city councils, backing local teams, and making space for dialogue, not just promotion. People want to support businesses that feel like part of the neighborhood, not just another storefront. A neighborhood staple builds loyalty.

Start small and stay compliant. Many new entrants think they need to open a large dispensary right away, but the real money is in building trust over time. Prioritize product excellence, reliable inventory, and genuine care for every client. Your first ten customers will tell twenty others if you treat them right. Word-of-mouth grows faster than any ad campaign.

Don’t ignore the paperwork. Regulations change often, and what was legal last month might not be this month. Monitor your cannabis authority’s bulletins religiously. Hire a compliance consultant early—it’s cheaper than a fine. Invest in legal guidance from day one.

Build relationships with local growers. Even if you’re a retailer, knowing where your product comes from gives you an edge. Get to know the farmers—see their fields, hear their methods, and absorb their passion. Customers notice when you can tell them about the grower’s methods or the soil conditions. People value transparency about cultivation practices.

Be transparent about pricing. There’s no need to hide markups. People appreciate honesty. Justify higher prices with clear reasons: pesticide-free growing, weed map world hand-trimmed buds, or third-party lab verification. Consumers are willing to pay more if they understand the value. People don’t mind paying more—they mind being kept in the dark.

Network with other local business owners. Join your city’s chamber of commerce or cannabis association. You’ll get tips on zoning laws, security vendors, and even how to handle bank accounts. Since many financial institutions still avoid cannabis businesses, these connections are vital. Banking is tough—but local alliances make it possible.

Don’t chase trends. Just because a new edible format is hot in California doesn’t mean it’ll work in your town. Pay attention to what your local customers actually buy. Keep your inventory lean and responsive. Stay agile—adjust based on real demand, not FOMO.

Finally, remember that this industry is still evolving. Be patient. There will be setbacks that test your resolve. But if you stay ethical, stay informed, and stay connected to your community, you’ll build something that lasts. Stay true, stay curious, stay involved—and your business will endure long after the hype fades.