One of the most important things I learned from running a cannabis business in Oregon is to never underestimate the power of community. Winning entrepreneurs in this space are deeply involved—attending city councils, backing local teams, and making space for dialogue, not just promotion. People want to support businesses that feel like part of the neighborhood, not just another storefront. A neighborhood staple builds loyalty.

Start small and stay compliant. Many new entrants think they need to open a large dispensary right away, but the real money is in building trust over time. Prioritize product excellence, reliable inventory, and genuine care for every client. Your first ten customers will tell twenty others if you treat them right. One great experience can spark a chain reaction of referrals.

Don’t ignore the paperwork. Regulations change often, and what was legal last month might not be this month. Monitor your cannabis authority’s bulletins religiously. Hire a compliance consultant early—it’s cheaper than a fine. Invest in legal guidance from day one.

Build relationships with local growers. Even if you’re a retailer, knowing where your product comes from gives you an edge. Tour cultivation sites, interview growers, and understand their process. Customers notice when you can tell them about the grower’s methods or the soil conditions. Knowing the grower’s technique builds credibility.

Be transparent about pricing. There’s no need to hide markups. People appreciate honesty. Justify higher prices with clear reasons: pesticide-free growing, hand-trimmed buds, or third-party lab verification. Consumers are willing to pay more if they understand the value. People don’t mind paying more—they mind being kept in the dark.

Network with other local business owners. Join your city’s chamber of commerce or cannabis association. You’ll get tips on zoning laws, security vendors, and even how to handle bank accounts. Since many financial institutions still avoid cannabis businesses, these connections are vital. Your best financial advice won’t come from a brochure—it’ll come from another owner who’s been there.

Don’t chase trends. Just because a new edible format is weed legal map hot in California doesn’t mean it’ll work in your town. Pay attention to what your local customers actually buy. Keep your inventory lean and responsive. Stock what sells, not what’s trendy.

Finally, remember that this industry is still evolving. Be patient. There will be setbacks that test your resolve. But if you stay ethical, stay informed, and stay connected to your community, you’ll build something that lasts. Ethics, awareness, and community ties create lasting success.