When you redesign a website, one of the most critical steps is setting up a proper redirect strategy. Without it, users and search engines may encounter broken links, leading to poor user experience and lost traffic.

Start by creating a comprehensive inventory of all existing pages on your old site. Use tools like Google Search Console or a site crawler to list every URL that currently receives traffic or has backlinks.

Once you have this list, map each old URL to its most relevant counterpart on the new site. Never blanket-redirect all pages to the homepage—this harms user experience and SEO.

Instead, match content based on topic, structure, and user intent. For example, if an old product page is being replaced by a new one with updated information, redirect the old URL directly to the new product page.

If a page has been permanently removed and there is no direct replacement, consider redirecting to a closely related category page or a helpful resource that addresses the same user need. Point to a supporting resource that answers the same underlying question.

Use 301 redirects for طراحی سایت اصفهان permanent changes, as they pass along most of the SEO value from the old page to the new one. These redirects signal to search engines that the content has moved permanently and should transfer authority.

Test your redirects thoroughly after deployment. Manually test high-value pages to confirm proper routing and avoid infinite loops.

Monitor your site’s performance in analytics and search console for any spikes in 404 errors or drops in traffic. Watch for sudden increases in crawl errors in Google Search Console.

Finally, keep your redirect map updated and review it periodically, especially if you make further changes to your site structure. Revisit your redirect map quarterly or after major content updates.

A well planned redirect strategy preserves your SEO equity, maintains user trust, and ensures a smooth transition during and after your redesign. A strategic redirect plan safeguards your rankings, enhances user satisfaction, and prevents traffic loss.