As we scroll through our social media feeds or explore websites, we come across countless designs ranging from playful and quirky to whimsical and fantastical. Meanwhile great design can capture our attention with us, there are certain principles that set exceptional designers apart from the rest masses. One of the key elements that great designers master and understand is trust.

Credibility is the cornerstone upon which great design is built. It refers to the faith and reliance that a design instills in its audience. Credibility can be both either a given or something more.


Here are some of the key takeaways that great designers know about trust:

Powerful storytelling is vital to establishing credibility. Great designers know that a engaging narrative can transport viewers in a unique world, create an emotional connection between the viewer and the brand, or ignite emotions.


Unity is key to trust. Whether it's a brand's identity, a product's aesthetic, or notified body inspection a service's quality, consistency fosters trust. Great designers appreciate that a unified visual format not only creates recognition but also implies a sense of reliability.


Visuals are crucial in building credibility. Great designers know that the appropriate images, typography, and color schemes can convey a sense of quality and expertise.


Transparency is another essential element of credibility. Great designers appreciate that viewers are skeptical and want to know what a company stands for.


Empathy is a crucial aspect of credibility. Great designers understand that viewers are not just looking for a product; they're looking for an interaction.


In a world where attention spans are shorter than ever, great designers understand that this requires a more effective and approach to design. By focusing credibility, they can create a lasting impact. Whether it's a stunning visual identity, a compelling storytelling approach, or a highly empathetic design strategy, great designers know that credibility is the foundation upon which all great design is built.