While Molyneux’s inventive mindset gave rise to the "god game" genre (a genre loved by many a PC gamer), he’s also earned himself a number of negative connotations with how he promotes his games. It’s become a running joke that Molyneux tends to hype up any project he invests in to absurdly high levels, only to have the games miss their mark in one way or another. Fable became one of the most noteworthy examples of this "Molyneux Paradigm." During the game’s development, Fable was regarded by Molyneux and Lionhead as a paramount innovation in role-playing games. Using more open-ended role-playing elements like morality and personal alignments was pitched as this rejuvenation of the role-playing idea, a way to give players more options in creating an avatar and playing to their liking. Molyneux himself even referred to Fable as what would be "the best game ever" during the development.

Peter Molyneux’s role in the gaming industry has been one of the longest in the industry’s history, with his first game, The Entrepreneur , being released in 1984. The Entrepreneur , despite Molyneux’s enthusiasm toward it, was a mass commercial failure, said to have sold only two copies (one of which rumored to be from his own mother). After the game’s brutal release, Molyneux left the industry for the next three years, until he teamed up with Les Edgar to begin the game development company Bullfrog Productions. Though the company released a scrolling shooter named Fusion a year before, 1989 marked the release of Populous , Molyneux’s claim to fame and what is arguably the very first "god game." Populous was a commercial success, becoming the best-selling game from the company and becoming the progenitor for future strategy games of its kind. Further Bullfrog games like Dungeon Keeper followed in Populous’ wake until Molyneux created Lionhead Studios to produce other god games like Black and White . Molyneux steadily continued experimenting with new ways to play with Fable on Xbox and use of Microsoft’s Kinect peripheral (with the tech demo Milo ). Currently with 22 Cans Studios, Molyneux is developing a "spiritual successor" to his game Populous called Godus , which met funding goals on Kickstarter in 2012.

This idea continues with microtransactions, something that Molyneux has been dead-set on improving. Trust me, I don’t like how microtransactions are being used today , but Molyneux has been working on ways to use them without letting them lean toward the realm of exploitation. He’s condemned the use of microtransactions in the mobile version of Dungeon Keeper , claiming they are not consumer-friendly, but he wants to find a way to make them palatable to an audience. That’s become something of another recurring trait of Molyneux: taking something universally disliked and trying to refine it so that it isn’t hated nearly as much.

Fable III was another big moment for Molyneux. The game introduced more management features in ruling the kingdom, but was panned for many of the same simplification qualms that plagued the first Fable . It certainly wasn’t poorly received, but it showed that many of these ideas that Molyneux pitches are ones that are much less practical and efficient within the current state of the medium. If the first part of the Molyneux Paradigm is hyping up a Adventure Game Patch Notes to ridiculous levels, then the second part is to show unequivocal disdain for the game a ways after release. Fable III has been labeled by Molyneux as a "train wreck," when, all things considered, it really wasn’t. It had flaws, but the things that worked actually worked rather well. This same attitude was also delivered from Molyneux with Fable II . During the lead-up to Fable III , Fable II was considered "rubbish." Everything in the game, from the story to the controls to the aesthetic design, was bashed to no end by Molyneux himself. To make this concept even more surreal, Molyneux has even been severely self-critical to his game Populous , one of the keystones of the god game genre.

Peter Molyneux has created a number of legendary titles since he began making games in the '80s, earning numerous accolades and pioneering one of the most important genres in gaming history. But his ambition has become somewhat infamous over time; he’s always reaching for creative new ways to play and experience games, but almost always misses the target in some way, shape or form. And Molyneux’s eagerness to innovate is no secret (he’s admitted it himself): he’s formed a recurring theme for anything he’s made. Peter Molyneux refuses to settle in the current environment of gaming; whether it’s good, bad or in between, the Lionhead visionary has never stayed in one place in the industry. He loves the future, but can never reach it. He hates the past, but can never embrace its strengths. Welcome to the Molyneux Paradigm.

While Molyneux has certainly made this attitude a recurring (and expected) one, many of the creative ideas from him are the ones that never saw the light of day. Personally, I’m of the small camp who believe the Kinect/Natal demo Milo was an interesting idea that deserved to be investigated upon further ; maybe not with Kinect, but with the idea of simply talking to a person and developing a social relationship with them over time, similar to how you build the foundation of a city into a giant metropolis. Molyneux’s Milo project became one of the most iconic figures of the early years of Kinect, but the project was never realized, Kinect functionality or not. And quite frankly, Milo remained one of the more interesting Kinect projects. Considering the widespread disapproval of Kinect, one of the few good things to come out of it was the potential of a game like Milo . Molyneux was trying to make something cool out of something massively disliked: Milo out of Kinect.