I’ve been in the trade man and boy for decades. Around these West End streets, customers aren’t simply shopping for wood and fabric. I’ve seen families walk in, sofasdirect.com and they all want character. A battered old wingback, never fails to speak up. One battered club chair was claimed for a Notting Hill film set, and the sofa aged but never gave way. That’s the point with retro. They waste time with flat-pack, retro arm chairs but they find themselves in Mayfair again. Mass production doesn’t care, whereas old chairs carry life.

This city speaks through its homes. St John’s Wood desires quiet luxury, with deep seats. Camden stays chaotic, with colourful sofas. That’s what keeps us alive. Let me put it plainly, an armchair becomes memory. Modern factory pieces can’t compete. I still walk my warehouse floors, and the real thing speaks. History sits with you. Next time you flick through a catalogue, step back. Choose a funky accent chair, and see how it shapes your home.