Moving your domain without penalizing your position requires careful planning, 横浜市のSEO対策会社 attention to detail, and thorough testing. The goal is to ensure that Google and other search engines preserve their perception of your content in the original context and relevance.

Start by creating a complete inventory of all existing pages including their URLs, titles, meta descriptions, and backlinks. This will serve as your reference map during the migration.

Afterward, configure server-level 301 redirects mapping old paths to new ones. Refrain from funneling unrelated URLs to a single target unless they are truly equivalent in content and intent. Minimize multi-step redirection paths to sustain authority flow and indexing speed.

Revise your robots.txt and sitemap.xml to match the redesigned URL architecture and submit the updated sitemap through search console tools.

Ensure your migrated site performs at least as well as the old one. Mobile-friendliness and UX integrity must be upheld with added refinements.

Verify every redirect with Screaming Frog, Ahrefs, or GSC. This helps you identify faulty URL mappings and dead ends.

Keep an eye on crawl errors and index coverage reports. Refrain from redesigning the UI or switching CMS during transition. This multiplies potential sources of error.

Observe organic metrics for 6–8 weeks following cutover. If you see unexpected traffic loss, address them right away. Often the cause is an overlooked URL mapping or duplicate content tag.

Communicate with key backlink partners to update any links pointing to your old domain.

Lastly, understand that crawling and re-indexing takes weeks. So allow sufficient time for stabilization. Careful timing and flawless execution win the day in maintaining your search visibility.