A SEO health check is critical for ensuring your website performs well in search engines. Many sites suffer from silent problems that undermine search performance, even if their content is strong. One frequent issue is dead links. These can be site links that lead to missing content or outbound links that point to dead destinations. Dead links hurt user experience and confuse search engine crawlers. To fix this, leverage SEO crawlers like DeepCrawl or Ahrefs to locate and fix these links, or create URL forwarding to guide users and bots correctly.

Another frequent issue is content duplication. This occurs when multiple pages have the overlapping information, which causes search engines to struggle over which version to prioritize. Typical sources include dynamic filters, www vs non-www versions, and printer-friendly pages. Solutions include specifying preferred URLs, setting up 301 redirects, or preventing indexing of duplicates.

Slow page speed is another critical obstacle. Pages that take more than three seconds lose visitors and reduce visibility. To improve speed, 横浜市のSEO対策会社 compress images, minify CSS and JavaScript, enable browser caching, and use a content delivery network. Also, consider switching to a faster hosting provider if your current one is slow.

Mobile responsiveness is critical since hundreds of millions of queries happen on smartphones. A site must adapt seamlessly to various device resolutions. Use Google’s Mobile-Friendly Test tool to audit your site. If problems are found, revise responsive styles, make fonts legible, and increase tap targets to click comfortably.

Incorrect robots directives or meta robots tags can unintentionally prevent search engines from indexing important pages. Examine your crawl settings to ensure they’re not blocking content you want ranked. Also, verify your XML sitemap and registered in Google Search Console. A well-maintained sitemap helps crawlers efficiently index content.

URL structure matters too. Long, messy URLs with unnecessary parameters are hard for users and search engines to understand. Human-readable addresses are recommended. Use redirects to migrate legacy links.

Finally, check your site’s security. If your site uses HTTP instead of HTTPS, search engines may penalize rankings. Install an SSL certificate by installing an SSL certificate and redirecting all HTTP traffic to HTTPS. This enhances credibility but is also a Google ranking criterion.

Fixing these site technical errors may not seem exciting, but they form the backbone for better rankings and engagement. Ongoing monitoring help prevent ranking drops and keep your site in top shape.