Worldwide crises have a powerful and counterintuitive influence on how people engage with lotteries. When large-scale crises take place—whether it’s a outbreak, an financial collapse, government instability, or even a global sports event—people’s attitudes toward chance-based games tend to respond in measurable patterns.

Amid widespread anxiety, many individuals turn to the lottery not just as a path to riches, but as a emotional escape. The idea of a sudden financial breakthrough becomes deeply compelling when daily realities feel overwhelming.

For example, during the peak of the pandemic in the lockdown era, lottery sales rose sharply in numerous nations. With social activities halted and outdoor activities restricted, people sought affordable ways to dream of something better. Digital lottery sites saw surging user numbers as brick-and-mortar outlets shut down. Even in regions where lottery play was previously low, participation climbed as people searched for miniature escapes amid monotony and loneliness.

On the flip side, during periods of rising incomes, participation may decline slightly. When employment is stable, people may feel more confidence in their own prospects for financial relief. However, mega international spectacles like the FIFA Championship can create spikes in ticket sales, as fans tie the emotion of the moment with the thrill of potentially winning big. Marketing campaigns tied to these events often harness collective euphoria, encouraging more people to join in the game as part of the cultural moment.

Political instability also play a key part. In countries experiencing economic collapse, the lottery can become a beacon of economic hope. People may spend a meager discretionary amount on a ticket not because they expect to win, but because it represents a rare opportunity to imagine a different future. In some cases, KOKITOTO national agencies even launch targeted campaigns during tough times as a way to boost public coffers without imposing new fees.

The emotional driver cannot be ignored. Humans are intrinsically fascinated by stories of dramatic reversal—ordinary people winning life-altering jackpots. Collective traumas amplify these narratives. When public discourse report on someone becoming an overnight millionaire during a time of collective suffering, it fuels the myth that destiny can shift even in the darkest moments. This creates a positive spiral where ticket sales climb because they see others doing the same, and public narratives further amplify the belief that winning is possible.

Even though it’s not a cure, its popularity during global events reveals something more fundamental about us: it reflects our longing for predictability in volatile environments, our demand for meaning, and our willingness to invest a little in the dream of improved circumstances. Recognizing this pattern helps explain why lottery participation doesn’t just respond to GDP—it resonates with global sentiment.