The first step agencies take is mapping out all instances of duplicated text on a site or across a portfolio

They use tools like crawlers and atlanta seo service platforms to scan for identical or very similar text, meta tags, and page structures

Once identified, they prioritize the most important pages—usually those with the highest traffic or conversion potential—and decide which version should remain as the canonical source

To resolve the issue, agencies often implement canonical tags to tell search engines which page is the original

Low-performing duplicates are permanently redirected to the primary page to preserve link equity

When duplication is unavoidable—like with size variants or localized offerings—they rewrite portions to ensure uniqueness without altering intent

They examine internal link patterns to eliminate duplicate content caused by tracking parameters or dynamic URLs

Agencies apply targeted noindex rules to ensure only high-priority content appears in search results

For content that is syndicated or republished from external sources, they ensure proper attribution and use rel=canonical or noindex as needed

Ongoing oversight is essential

Proactive monitoring systems notify teams of changes that could trigger indexing conflicts

Training includes workshops on plagiarism avoidance and original copy development

Agencies blend crawl optimization with editorial discipline to deliver both rankings and meaningful user journeys